[ultimate_heading main_heading=”Research Methods” main_heading_color=”#3a3a3a” sub_heading_color=”#7a7a7a” spacer=”line_only” spacer_position=”bottom” line_height=”2″ line_color=”#1e73be” main_heading_font_size=”desktop:50px;” sub_heading_font_size=”desktop:16px;” line_width=”130″ spacer_margin=”margin-top:20px;margin-bottom:30px;” main_heading_font_family=”font_family:Lato|font_call:Lato|variant:700″ sub_heading_font_family=”font_family:Lato|font_call:Lato|variant:300″ main_heading_style=”font-weight:700;” sub_heading_style=”font-weight:300;”]Equipt with the following qualitative and quantitative research methods[/ultimate_heading][ultimate_spacer height=”-70″][ultimate_heading alignment=”left” main_heading_font_family=”font_family:Lato|font_call:Lato|variant:700″ main_heading_style=”font-weight:700;” sub_heading_font_family=”font_family:Lato|font_call:Lato|variant:300″ sub_heading_style=”font-weight:300;”]User experience, a term first coined by Donald Norman in joining Apple as a “User Experience Architect,” has made tremendous strides in tech over the last couple of decades. User experience addresses user interface design, usability, accessibility, information architecture, and Human-Computer Interaction. The translation of user experience into the design is meticulously mapped out by user experience research, a research methodology consisting of qualitative and quantitative studies designed to extract valuable characteristical analysis and data from current or potential users.

User experience research provides answers to the “what’s” and the “why’s” behind user needs. My fascination with UX research is that it brings companies closer and into the mind of the people who will use their products. It also guides the development of products so that user needs are incorporated into the foundation and at the forefront of product design.

I joined this industry first as UI/UX designer and product manager. The human mind intrigues me, as I became more acquainted with user research, I fell in love. I often like to point out that it’s not a field that I chose, but a field that chose me. My background in user experience research encompasses both qualitative and quantitative studies, analysis, and presentation of the data extracted. I am also adept in translating my research into design and sound guidance for designers.

While I will always continue to learn and grow as an individual, I am experienced in the following UX research methods:[/ultimate_heading]

[ultimate_heading main_heading=”QUALITATIVE RESEARCH” alignment=”left” main_heading_font_family=”font_family:Lato|font_call:Lato|variant:300″ main_heading_style=”font-weight:300;” main_heading_font_size=”desktop:18px;” sub_heading_font_family=”font_family:Lato|font_call:Lato|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:16px;”][/ultimate_heading][ultimate_spacer height=”25″]

[info_list style=”circle with_bg” font_size_icon=”24″ icon_border_style=”solid” icon_border_size=”2″ border_color=”#1e73be” eg_br_style=”none”][info_list_item list_title=”A/B Testing” icon_type=”custom” icon_img=”id^1823|url^https://hanikharufeh.com/wp-content/uploads/2018/11/[email protected]|caption^null|alt^null|title^Asset 27@3x|description^null” title_font=”font_family:Lato|font_call:Lato|variant:300″ title_font_style=”font-weight:300;” title_font_size=”desktop:14px;”][/info_list_item][info_list_item list_title=”Benchmark Studies” icon_type=”custom” icon_img=”id^1848|url^https://hanikharufeh.com/wp-content/uploads/2018/11/[email protected]|caption^null|alt^null|title^Asset 39@3x|description^null” title_font=”font_family:Lato|font_call:Lato|variant:300″ title_font_style=”font-weight:300;” title_font_size=”desktop:14px;”][/info_list_item][/info_list]

[info_list style=”circle with_bg” font_size_icon=”24″ icon_border_style=”solid” icon_border_size=”2″ border_color=”#1e73be” eg_br_style=”none”][info_list_item list_title=”User Feedback” icon_type=”custom” icon_img=”id^1849|url^https://hanikharufeh.com/wp-content/uploads/2018/11/[email protected]|caption^null|alt^null|title^Asset 40@3x|description^null” title_font=”font_family:Lato|font_call:Lato|variant:300″ title_font_style=”font-weight:300;” title_font_size=”desktop:14px;”][/info_list_item][info_list_item list_title=”Eye-Tracking” icon_type=”custom” icon_img=”id^1847|url^https://hanikharufeh.com/wp-content/uploads/2018/11/[email protected]|caption^null|alt^null|title^Asset 38@3x|description^null” title_font=”font_family:Lato|font_call:Lato|variant:300″ title_font_style=”font-weight:300;” title_font_size=”desktop:14px;”][/info_list_item][/info_list]

[info_list style=”circle with_bg” font_size_icon=”24″ icon_border_style=”solid” icon_border_size=”2″ border_color=”#1e73be” eg_br_style=”none”][info_list_item list_title=”Tree Testing” icon_type=”custom” icon_img=”id^1844|url^https://hanikharufeh.com/wp-content/uploads/2018/11/[email protected]|caption^null|alt^null|title^Asset 35@3x|description^null” title_font=”font_family:Lato|font_call:Lato|variant:300″ title_font_style=”font-weight:300;” title_font_size=”desktop:14px;”][/info_list_item][info_list_item list_title=”Click Testing” icon_type=”custom” icon_img=”id^1851|url^https://hanikharufeh.com/wp-content/uploads/2018/11/[email protected]|caption^null|alt^null|title^Asset 42@3x|description^null” title_font=”font_family:Lato|font_call:Lato|variant:300″ title_font_style=”font-weight:300;” title_font_size=”desktop:14px;”][/info_list_item][/info_list]

[info_list style=”circle with_bg” font_size_icon=”24″ icon_border_style=”solid” icon_border_size=”2″ border_color=”#1e73be” eg_br_style=”none”][info_list_item list_title=”Card Sorting” icon_type=”custom” icon_img=”id^1845|url^https://hanikharufeh.com/wp-content/uploads/2018/11/[email protected]|caption^null|alt^null|title^Asset 36@3x|description^null” title_font=”font_family:Lato|font_call:Lato|variant:300″ title_font_style=”font-weight:300;” title_font_size=”desktop:14px;”][/info_list_item][info_list_item list_title=”Surveys” icon_type=”custom” icon_img=”id^1850|url^https://hanikharufeh.com/wp-content/uploads/2018/11/[email protected]|caption^null|alt^null|title^Asset 41@3x|description^null” title_font=”font_family:Lato|font_call:Lato|variant:300″ title_font_style=”font-weight:300;” title_font_size=”desktop:14px;”][/info_list_item][/info_list]